More than just haircare products! “Ploy Ounjai” of OJAY shares us the hair loss problems and the family inspiration to build the brand.

“Ploy Ounjai” of OJAY shares the family inspiration to build the haircare brand that restores confidence for a new generation.

Ploy Ounjai – From Family Inspiration to Building OJAY, a Haircare Brand That Restores Confidence for a New Generation

Today, the TOJO NEWS team had the special opportunity to interview Ploy Ounjai, founder of OJAY, a fast-rising haircare brand delivering trusted results—extending hair lifespan, reducing hair loss, stimulating regrowth, and restoring a healthy scalp balance. Who would have thought that a personal challenge, paired with true determination, would become the origin of the OJAY brand?

From Personal Struggles to Family Inspiration
“Hair loss is not a small issue. It directly affects your day-to-day confidence,” says Ploy Ounjai, founder of OJAY, with conviction.

When both she and her father, Worawut Ounjai—a Thai SME legend, founder of OfficeMate, and former CEO of COL Public Company Limited—faced the same problem and still could not find a solution that truly worked, an important question emerged: “Why don’t we build a brand that actually solves this problem ourselves?”

OJAY – Care Born from Real Experience, Proven by Results
“OJAY didn’t begin in a lab; it began with real problems in our family,” Ploy explains.

After trying many market products that didn’t address the pain points—some made hair oily, some had unpleasant scents, and even when new hair grew it wasn’t strong—Ploy began working closely with her father and a top-tier Thai manufacturer recognized with multiple international awards.
Through formulation, iteration, and repeated testing cycles (at least three months per cycle to observe real hair growth), they arrived at a formula that truly works: rebalancing the scalp, reducing hair loss, stimulating new hair, and avoiding excess oiliness.

OJAY Product Line
OJAY currently offers four core products—one shampoo, one conditioner, and two serums:
•OJAY Anti-Hair Loss Shampoo – A gentle, hair-loss-reducing cleanser for hair and scalp.
•OJAY Anti-Hair Loss Conditioner – Restores moisture and smoothness while reducing breakage.
•OJAY Anti-Hair Loss Serum – A lightweight serum that helps reduce hair loss.
•OJAY Anti-Hair Loss Styling Serum – A styling serum with hair-loss care benefits.
“For us, hair is not only about beauty—it is about confidence and inner strength,” Ploy shares, eyes sparkling.

A Legacy of Thinking Passed Down
Worawut always taught his children that “a sustainable business must solve real problems for real people.” Ploy carried this principle into OJAY—a brand that doesn’t merely sell products, but cares, rebalances, and improves users’ quality of life.

OJAY: Innovation for Hair and Scalp Health
OJAY employs Redense Technology in combination with research-backed extracts from Japan, France, and Korea to deliver holistic care:
•Extend the lifespan of hair, making it stronger
•Reduce hair loss naturally
•Stimulate new hair growth
•Rebalance the scalp for better overall health
“We designed OJAY’s product family to be a complete, sustainable haircare system—not a miracle cure, but a precise solution,” Ploy emphasizes.

Ed7Vi – Creativity and Honesty that Power OJAY
Another driving force behind OJAY is its collaboration with Ed7Vi (known in Thai as “Ed 7 Wi”), a renowned influencer and creative artist whose campaign “Angels Designed Humans” has reached millions across platforms.

“Ed can tell real stories in a creative, fun, and relatable way—and most importantly, he dares to speak the truth about real results. That’s what makes people believe and want to try OJAY,” Ploy says with confidence.

Today, Ed7Vi serves as OJAY’s main presenter for male audiences. OJAY also partners with educational haircare influencers who truly test, review, and report results with transparency—assuring consumers that OJAY is far more than advertising—it’s care that works.
“For anyone dealing with hair loss or thinning, I want you to know that OJAY is here to help you regain your confidence,” Ploy adds.

The Story Behind the Name “OJAY”
The name OJAY carries a special meaning tied to the founder’s identity. It comes from Ploy’s surname, “Ounjai (OunJai)”. During university, friends often called her “Ploy OJAY” to distinguish her from other students with the same first name.

When it came time to build a brand, she chose OJAY because it wasn’t just a beloved nickname—it also conveyed the sense of “peace of mind” she wanted to deliver to every customer. And because it is her family name, it serves as a constant reminder to care for the brand with sincerity and attention.
For OJAY, “peace of mind” means honesty and real results. The brand prioritizes customer service—following up, offering tailored advice, and standing by customers like a friend.
Often, a customer’s issue doesn’t stem from the product but from small habits—like rinsing too quickly for the ingredients to work. With simple guidance—shampoo a bit longer and let the actives absorb into the scalp—results can change significantly. This reflects that OJAY doesn’t just sell products; it offers “genuine care.”

Looking ahead, Ploy plans to extend this sense of Ounjai—warmth and assurance—to future product lines under the OJAY brand, making it the name people think of when they need proven solutions with someone by their side.

Challenges and the Road Ahead
In a highly competitive online beauty and wellness market, Ploy’s core strategy is “genuine honesty”—authentic reviews, diligent customer follow-ups, and communication without overclaiming.
OJAY aims to grow into a complete ecosystem of hair-health solutions and to build a community for people who are serious about long-term hair wellness.

Final Words
OJAY is a promise—to extend hair life, reduce hair loss, stimulate regrowth, and restore scalp health—so every user can reclaim true confidence.
“In the end, hair may be just one part of the body, but the confidence that comes from strong, healthy hair is the power that helps us stand tall with pride.” — Ploy Ounjai

Education & Professional Background – Ploy Ounjai
Education
•MBA, London Business School (2025)
•MBA Exchange Program, Kellogg School of Management (2025)
•BBA (International Program), Chulalongkorn University, Class 19, Second-Class Honors
Leadership & Activities
•President, Asia Club, London Business School
Professional Experience
•OfficeMate — Franchise Analyst: Initiated a new franchise system; analyzed branch performance.
•Thailand E-Business Centre — Assistant Manager (International Expansion): Supported Thai SMEs expanding to Chinese platforms (e.g., Taobao) in collaboration with OSMEP.
•Premier Marketing — Assistant Manager (Trade Marketing): Built performance-reporting systems; pioneered online sales channels via LINE.

OJAY is undeniably a high-quality Thai brand to watch, and Ploy Ounjai is a new-generation entrepreneur whose experience and resolve outpace her years—ready to meet challenges head-on and deliver meaningful, real solutions for people of all ages.

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